Music Strategy
Build the right music approach from the start—connecting creative vision with audience, publishing, rights, budget and business goals.
Start a conversation Burbank • Greater Los AngelesMusic • Media • Culture
Where sound
meets strategy.
Not background noise
Music is an emotional language, a cultural signal and a business asset. We make all three work together.
What we do
Strategy with
creative instincts.
Music Supervision + Licensing
Story-first creative direction, sourcing, licensing and clearance for film, television, documentaries, branded content and emerging media.
Music + Cultural Marketing
Campaigns, artist development and creative programs that turn music and culture into meaningful audience connection and measurable momentum.
Brand Partnerships
We create strategic alliances between brands, artists, entertainment properties, media companies and cultural platforms. From positioning and outreach through negotiation, activation and execution, every partnership is built around the right fit—and genuine value for everyone involved.
Built for ambitious work across
FILM + TV✦BRANDS✦STREAMING✦TECH✦SPORTS
Experience matters
Fluent in both
creative and
commerce.
Soul Sonic Music + Media is a boutique strategic advisory and consulting firm operating at the intersection of music, entertainment, technology and culture.
Founded by music industry executive Jacquie Shabel, Soul Sonic brings more than three decades of experience across major labels, artist campaigns, broadcast media, publishing, marketing, promotion and music supervision.
Every engagement is senior-led and flexible—from focused strategic counsel to assembling and leading the right team for complete execution.
30+Years across music + media
360°Creative and business perspective
Credibility, earned
Selected Experience
Have a project in mind?
Let's make it
resonate.
Tell us what you're building, where you are in the process and what kind of expertise would move it forward.